It's Google's fault for screwing everyone by promoting 'brands' and big websites in its search results after its former CEO Schmidt said 'brands is how you sort out the mess'. Resulting in half-assed search results that list tangentially relevant stuff from whatever big site or brand was even remotely related to the search, instead of the small, grassroots sites and businesses.

It turns out that people prefer the 'mess'. And they are going all the way to social media and Reddit etc to find it.

Google created this collapse that they are in. They were supposed to democratize the Internet. They handed over to big brands instead. No tear will be shed.